Further Guidelines For Real-world Tactics
Multi-level marketing (MLM) companies such as Avon®, Mary Kay®, LuLa Roe®, and Rodan + Fields® rely on this same principle. When a friend, neighbor, or family member asks you directly to try their products, it’s hard to say no. The lines between independent retailers and MLM consultants are pretty blurred from the outside. At surface level both function as independently run small businesses. Many MLM consultants host pop-up sales, participate in local market events, and sometimes even partner directly with local retailers. LuLaRoe® calls their consultants “independent retailers.” To what extent do MLMs impact true independent retailers? The truth is, many more people join MLMs than start their own small businesses. On average, 5,500 new people join an MLM every day in the U.S. Overall, small business start-up rates have steadily declined since the ‘70s. MLMs are appealing to people who are interested in starting their own business, and seem to come with a wide support network. Pioneering your own business sounds scary and intimidating.
For the original version including any supplementary images or video, visit http://independentretailer.com/2018/01/18/the-difference-between-multi-level-marketing-and-retail/
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